: Recent hits like the film Kokuhō have sparked a social phenomenon, leading more young people to visit Kabuki theaters. Sumo is also being rebranded as "fan culture," with short-form video making its iconic visuals popular on social media.
The "backbone" of Japan's cultural exports, anime continues to see its overseas revenue outpace domestic sales. : Recent hits like the film Kokuhō have
An of "Cool Japan" policies.
: The global anime market was valued at $37.7 billion in 2025 and is expected to hit $41.7 billion in 2026 . : Recent hits like the film Kokuhō have