Visually, HP Simplified Japan occupies a distinct space between the rigidity of Helvetica and the organic flow of traditional Kakuji Gothic . Three features define its personality:

Your 60-page Japanese contract prints in 12 seconds instead of 45.

Providing a premium feel at the point of purchase.

For a company like HP, using a standard system font like MS Gothic or Hiragino isn't enough. By utilizing a bespoke font like , the company achieves two things:

As a proprietary brand font, you will primarily see HP Simplified Japan in the following contexts:

This provides 90% of the quality of high-end fonts at almost the same speed as the simplified version.