: To highlight environmental sustainability, Pilsner Urquell released an AR experience where scanning a bottle label triggers a 3D animated deer to appear in your surroundings, illustrating the impact of removing gold foil from their packaging Top Brewery-Themed Android Games (2026)

This is the more "official" and modern mobile experience developed for the brand.

“You found the hint,” she said. “Good. Most find the trail and think it’s about winning. But that isn’t why the game survives.”