The PRIMUS platform serves as a central hub for staff and authorized partners to access administrative and professional tools.

Throughout the 2000s, the Primus Rewe Group aggressively acquired prime real estate. They partnered with fuel giants like Shell, Aral, and TotalEnergies to rebrand their convenience offerings under the Primus flag. By 2010, Primus had become the gold standard for German autobahn rest stops.

: The "Primus Jobbörse" is the internal recruitment tool for browsing and applying for thousands of open positions across the group's brands like REWE , PENNY , and toom .

Using AI, Primus predicts footfall based on weather, holidays, and traffic data. This "dynamic ordering" system has reduced food waste at their locations by since 2022. Unsold fresh food is donated via "Too Good To Go" partnerships.