York Free !!top!! Press | Rokeach M. -1973-. The Nature Of Human Values. New

Despite these limitations, Rokeach's work remains a seminal contribution to the study of human values, encouraging ongoing research and debate.

Milton Rokeach’s The Nature of Human Values moves beyond the idea that humans are merely products of their environment or their urges. It paints a picture of humans as , using a specific set of tools (values) to build a life that makes sense. The "deep story" is that by looking at what a person values most, you can predict where they will go, who they will associate with, and how they will navigate the moral landscape of their life. Despite these limitations, Rokeach's work remains a seminal

He warned that when two values are negatively correlated in a population (one goes up, the other goes down), you no longer have a "debate"—you have an . Sound familiar? Fifty years later, our culture wars are just a slow-motion replay of Rokeach’s terminal value rankings. The "deep story" is that by looking at

Examples: A world at peace, family security, freedom, equality, wisdom, and happiness. Fifty years later, our culture wars are just