: Fitness journeys, "GRWM" (Get Ready With Me) videos featuring alt-fashion, and gym vlogs set to phonk or heavy metal music.
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Another element that defined this trend in 2023 was the blending of "fitfluencing" with adult content. Many creators utilized the "Jock" aspect of their persona to share workout tips, diet plans, and gym vlogs. This created a sense of legitimacy and relatability. Fans felt they were following a fitness journey, which deepened the parasocial bond. : Fitness journeys, "GRWM" (Get Ready With Me)
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