2017 taught studios that "subverting expectations" is risky. In 2024, studios are terrified of repeating 2017’s fan backlash. Consequently, 2024’s entertainment is safer, relying on IP reboots (hello, Mean Girls musical movie) rather than original risks. But 2017 also gave us the blueprint for the "elevated horror" (like Hereditary in 2018) that still dominates 2024’s box office.
: Proved to be a powerhouse counter-programmer, pulling in $9 million on the 24th. girlgirlxxx 24 12 17 ella reese and river lynn new
The "17" forces creators to stop thinking about "mass appeal" and start thinking about "intense appeal." today is a mosaic of 17-million-person tribes. The role of algorithms (the "24" cycle) is to move users from one tribe to another, while the "12" archetypes ensure that the language of each tribe remains translatable. 2017 taught studios that "subverting expectations" is risky