| Metric | Value | |--------|-------| | | ~1,200,000 | | Compromised PANs | ~450,000 (full card numbers) | | Financial Loss (direct) | $3.4 M (refunds, fraud) | | Regulatory Penalties | €1.2 M (GDPR fines) | | Reputation Damage | N/A (qualitative – 3‑month dip in traffic, 28 % increase in churn) |
“@AriaBanks, dare you to buy the most expensive item on Shoplyfter’s new platform and stream it live! #ShoplyfterDare”