Viewers enjoy seeing how clothes fit a changing body in real-time.
Sarah Jensen is acutely aware of the risk. “We lost 8,000 subscribers the week after our announcement,” she admits. “The comments said, ‘Another pregnant influencer. Boring.’ But we also gained 15,000 new followers on a separate ‘MomTok’ account we’d been seeding for six months. It’s a trade-off.” fansly thejensensplay pregnant try on haul top