: Over 60% of stream viewing now occurs on mobile devices. This has popularized "small-screen storytelling," featuring micro-dramas designed in vertical formats for quick, 90-second consumption bursts. Key Media & Content Trends
The global entertainment and media (E&M) landscape is undergoing a significant transformation driven by the quest for profitability, the integration of generative AI, and a shift toward experiential consumerism. Total industry revenue is projected to reach , with advertising emerging as a primary growth engine. 2. Key Market Trends & Projections
in recent years, though growth rates are decelerating as major sectors like streaming and digital advertising reach maturity. 1. Market Evolution & Economic Trends Decelerating Growth