: She is managed by talent agencies and collaborates with brands in the fashion, beauty, and health sectors. Some influencers in her sphere use specialized management tools like HexHub for backend logistics and database management for their growing digital empires.
The rise of Indonesian social media influencers has reshaped digital marketing and personal branding. This paper examines the content strategy and career development of , a emerging creator in the lifestyle and family-oriented niche. Using qualitative content analysis and career trajectory mapping, this study identifies her primary platforms (Instagram, TikTok, and YouTube), thematic content pillars (family life, beauty, and daily vlogs), and monetization methods (brand endorsements, affiliate marketing, and digital products). Findings suggest that Daisy Bae Istri leverages authenticity and relational engagement to build trust, which translates into sustainable career growth in Indonesia’s competitive creator economy.
The situation became "viral" as it spread rapidly across social media and online communities, drawing significant attention and reaction from the public.
: She frequently features "get ready with me" (GRWM) style videos, makeup tutorials, and reviews of beauty products, such as magnetic lashes and skincare lines.