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The convergence of adult‑entertainment branding and public‑space advertising has generated a series of controversial promotional tactics. One notable case is the “Anissa Kate Subway Link,” a campaign that placed a QR‑code‑enabled advertisement for the French adult‑film star Anissa Kate within the New York City subway system in late 2023. This paper examines the origins, execution, and reception of that campaign, situating it within broader discourses on digital marketing, urban media regulation, and the social perception of adult‑entertainment personalities. By drawing on media‑ethnographic fieldwork, content‑analysis of the ad creative, and interviews with advertising professionals, the study highlights how the “subway link” functions as a boundary‑testing strategy that leverages the high‑traffic, semi‑public nature of transit spaces while navigating legal and ethical constraints.
