Movies Rush — In .com

In essence, is for the impatient movie lover. It respects that your time is limited and that you want to get to the content, not just read about it.

This velocity breeds a new kind of viewer: the binge-watcher, the skimmer, the second-screen spectator. We watch with thumb near the 10-second skip button. A movie is no longer a commitment but a commodity to be consumed and discarded. The essayist Walter Benjamin wrote that mechanical reproduction diminishes the “aura” of an artwork. If the VHS and DVD chipped away at that aura, the streaming .com has shattered it entirely. When movies rush in, they also rush past. Movies Rush In .com