Released in , the report (full title: Bain-Altagamma Luxury Study ) analyzes the calendar year’s performance of the personal luxury goods market — including categories like:
As Bain’s partner in this study, Altagamma often hosts the official presentation decks. bain luxury report 2024 pdf
The Bain Luxury Report 2024 PDF highlights several key trends shaping the luxury goods market: Released in , the report (full title: Bain-Altagamma
Bain & Company suggests brands must move toward a by refocusing on true craftsmanship, meaningful personalized experiences, and leveraging Generative AI for tech-enabled execution. While 2024 and 2025 remain transition years, the long-term outlook to 2030 remains positive, with an expected market value of €2 trillion to €2.5 trillion . Brands that relied heavily on entry-level price points
Brands that relied heavily on entry-level price points to drive volume growth are feeling the pinch. The era of "masstige" is cooling as the wealth gap widens.
The luxury market in 2024 is resilient but evolving. Winners will be brands that combine timeless craftsmanship and exclusivity with modern digital engagement, credible sustainability, and data-led personalization.
In 2024, the global luxury market reached approximately , remaining relatively flat with an estimated growth rate between -1% and 1% . The year was marked by a "normalization" phase following the post-pandemic boom, characterized by a significant shift in consumer spending from tangible goods to luxury experiences. Key Market Performance