Paoli's popularity extends beyond the silver screen, with a strong presence on social media platforms. She has a large following on Instagram, where she often shares updates about her personal and professional life.

The arrival of Over-The-Top (OTT) platforms (e.g., Hoichoi, ZEE5, Amazon Prime) proved pivotal for Dam. Digital media allowed her to explore grey characters that traditional Bengali cinema’s hero-heroine binary forbade.