The primary target of the book is the agro-food industry. Lartigot critiques the transformation of food from a natural necessity into a processed commodity. He highlights the use of chemicals, preservatives, and the lack of transparency regarding what people actually eat.
Lartigot does not shy away from visceral imagery. The "Eat" in the title is ironic; the act of eating is portrayed as a disgusting, animalistic, and sometimes dangerous act. By visually linking food consumption to waste and decay, he forces the reader to confront the "disgust" often sanitized by food packaging.
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