The word (derived from "scene") has become a defining buzzword. It refers to the underground or indie creative communities that prioritize authenticity over mainstream appeal.

It’s cool to love kerokan and jamu again – just delivered by Gojek. Pancasila and gotong royong are reinterpreted via mutual aid fundraising (#SalingBantu) on Twitter. Balinese and Javanese cultural motifs appear in album covers and UI designs.