This shift from scarcity to abundance has fundamentally changed the economic model of media. Content is no longer the primary currency; is. In a world of infinite content, human attention has become the most valuable and contested resource. This has given rise to the "attention economy," where platforms like TikTok, Instagram, and Facebook compete not for subscription dollars but for minutes spent on screen.
: The lines between "watching" and "doing" are collapsing. Interactive TV now allows audiences to bet, vote, or shop directly within the viewing experience. Technologies like spatial computing and VR are transforming sports broadcasting, allowing fans to watch games from the perspective of players.