Neue Font //top\\ | Brauer

Use it for wayfinding or signage. Its history as a brewery signage font means it’s built for legibility at a distance.

True to its roots, it excels in physical environments where information needs to be processed quickly. brauer neue font

Until the early 1990s, it was the cornerstone of Hürlimann's visual identity, appearing on everything from beer mats and bottles to building signage. Digital Evolution: Digitized and extended by the design studio Elektrosmog (Marco Walser and Philippe Desarzens). Expanded by the foundry to include lighter weights and italics. The official name was shortened simply to by Lineto. www.swiss-miss.com 2. Design Characteristics Structure: Use it for wayfinding or signage

Interestingly, in 2017, the new owners of the Hürlimann brand brought the typeface back for their branding, returning it to its original role as the "beer font" of Zürich. Until the early 1990s, it was the cornerstone

The letterforms are built with a precision that feels architectural. The "o" and "g" follow clean, geometric paths, giving the font a sense of stability and order.