To combat the decline in linear TV, media companies are expanding their franchises into "location-based entertainment". This includes: Branded theme parks and entertainment districts.
Look at the top ten box office hits of any recent year. They are a museum of pre-sold nostalgia: superheroes, toys, theme park rides, and sequels to sequels. Barbie (a toy) and The Super Mario Bros. Movie (a video game) grossed billions. Meanwhile, original mid-budget dramas—the Jerry Maguires and Fatal Attractions of the 90s—have been exiled to streaming, where they are algorithmically buried under true crime docuseries. Holed.16.10.25.Jynx.Maze.Anal.Training.XXX.1080...
: Prime Video's superhero satire has launched its final season, driving significant engagement across streaming charts. Stranger Things: Tales From ’85 (April 23) To combat the decline in linear TV, media
