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The release of the Parallel Lines album in 1978 marked the official birth of the "disco version." Producer Mike Chapman streamlined the track, emphasizing a steady four-on-the-floor beat and utilizing the then-novel Roland CR-78 drum machine. This decision was met with resistance from the rock establishment. Blondie was accused of "selling out" to the disco craze, a genre then antithetical to the punk and new wave ethos the band was rooted in.