Rosalind Krauss Reinventing The Medium Pdf //free\\

In her later expansions of the essay (particularly in A Voyage on the North Sea ), Krauss refines the term "medium" into "technical support." She notes that contemporary artists often work with industrial or commercial bases—like cars (for Ed Ruscha), or advertising layouts—that are not traditional artistic mediums.

References: Krauss, R. (1999). Reinventing the Medium. In R. Krauss, The Optical Unconscious (pp. 277-295). MIT Press. rosalind krauss reinventing the medium pdf

Krauss, Reinventing The Medium (Critical Inquiry 1999) - Scribd In her later expansions of the essay (particularly

The essay posits that every genuine artistic medium is a form of . The artist does not invent a new medium from scratch. Rather, they find a dormant technical support (like a postcard, a phonograph, or a video monitor) and "reinvent" it by uncovering its internal, forgotten logic. Reinventing the Medium

Thus, reinventing the medium means —not collapsing all media into a gray goo of digital data.