Unlike influencers who shill any product, Hailey famously rejected a $50,000 offer from a fast-fashion brand in 2023 because it didn't align with her "slow living, high value" ethos. Instead, she signed a revenue-share deal with a SaaS startup for project management tools. This was prescient: she earned $200,000 in commissions through her affiliate code because her audience trusted her tech recommendations.