Featured professional cheerleader Seo Hyun-sook . November/December: "Miss Maxim Contest"
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Qualitatively, Maxim Korea 2023 succeeded because it stopped trying to be Playboy or Esquire . Instead, it became the Korean equivalent of Complex or Highsnobiety —a brand that understands that modern men want lifestyle curation, not just nudity. Featured professional cheerleader Seo Hyun-sook