Tracy L. Tuten & Michael R. Solomon Publisher: SAGE Publications
They provide guidance on how to use analytics tools, such as Google Analytics and social media insights, to track performance and make data-driven decisions.
Tuten and Solomon's book, "Social Media Marketing," offers a detailed examination of the social media marketing landscape, covering the fundamental principles, strategic approaches, and best practices for leveraging social media platforms. The authors, both renowned experts in the field, provide readers with a rich understanding of the opportunities and challenges associated with social media marketing. The book is designed to cater to a wide range of audiences, from students and academics to marketing professionals and business owners.