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The convergence of Arab Melayu style with celebrity culture has created a multi-million ringgit industry. Malaysian actresses and TV hosts have become inadvertent ambassadors for this aesthetic.

Would you like a list of specific TV series, YouTube channels, or tudung brands to start with?

The tudung is now a major economic driver in Malaysia, supported by a sophisticated digital ecosystem. Leading Brands : Successful home-grown labels like Naelofa Hijab Duck Scarves have elevated the garment to "haute couture" status. : Modern designs often use traditional Malay motifs like