Desi Telly Tv Star Plus -2021- __exclusive__

At the start of , Star Plus was recovering from the "Lockdown Era." Productions had resumed with strict bio-bubbles, and the channel was eager to reclaim its top spot in the BARC (Broadcast Audience Research Council) ratings. While Colors TV and Zee TV were launching gritty crime shows, Star Plus stuck to its core formula: heavy-duty family melodrama, larger-than-life sets, and saas-bahu (mother-in-law/daughter-in-law) dynamics with a modern twist.