Rokeach M 1973 The Nature - Of Human Values Pdf Top

Desirable end-states of existence or ultimate life goals.

Rokeach divides values into two distinct categories: rokeach m 1973 the nature of human values pdf top

Milton Rokeach gave us a tool that is embarrassingly simple but devastatingly effective: Two lists of 18 words each. By forcing people to choose between "A World at Peace" and "A Comfortable Life," he revealed the trade-offs that create politics, art, war, and love. Desirable end-states of existence or ultimate life goals

Rokeach distinguishes between two major categories of values, each containing 18 specific values (total = 36). rokeach m 1973 the nature of human values pdf top

Instead