Covey argues that trust is not a soft, vague virtue; it is a hard-edged, measurable economic driver . When trust goes up, speed goes up, and cost goes down. When trust goes down, speed slows, and costs skyrocket.
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When trust is high, speed increases and costs decrease, acting as a performance multiplier. The 4 Cores of Credibility Covey argues that trust is not a soft,
Mistrust = Speed ↓ Cost ↑