Letspostit - Abby Mccoy - The Music Video Shoot... //free\\ Jun 2026

The final physical "Wall" was disassembled and shipped to the LetsPostIt headquarters, where it now sits in the lobby as a permanent installation.

The highlight of the day came during the bridge of the song. As the bass dropped, the crew unleashed a storm of confetti that looked like torn-up love letters. McCoy, bathed in shifting neon lights, delivered a performance that was physically exhausting to watch, let alone perform. It was the kind of take where the director yells "Cut!" and the entire room erupts in spontaneous applause because they know they just captured lightning in a bottle. LetsPostIt - Abby McCoy - The Music Video Shoot...

That's a wrap on the music video shoot for Abby McCoy's latest single! We hope you enjoyed this behind-the-scenes look at the making of the video. Stay tuned for the final product, and get ready to experience the energy and excitement of Abby McCoy's music. The final physical "Wall" was disassembled and shipped

Abby left clutching a USB drive with dailies and a new belief: this shoot had been more than a checkbox for promotional content. It had shown her what collaboration could do—how a good director, flexible crew, and willingness to lean into accidents could turn a planned video into a living piece of art. She pictured the premiere: fans singing the chorus back, the neon sign trending, a thousand new playlists. McCoy, bathed in shifting neon lights, delivered a

“Good.”