“It’s not about vanity,” Dr. Rina Suzuki, a behavioral psychologist, told our outlet. “It’s about agency. The ER train strips you of control over space and time. Hayama gives you back control over your face. That is deeply entertaining to witness and to perform.”
Check out our other deep dives: “The Rise of Vending Machine Makeup” and “Why Japanese Commuters Are Trading Podcasts for People-Watching.” Hitomi Hayama Targeted Beauty On Molester Train...