Hichki is a masterstroke in modern popular media strategy. The film tackled Tourette Syndrome, a disorder rarely discussed in Indian entertainment. Yet, it didn't rely on tragedy porn. Instead, Mukherjee infused the role with humor and grace, making the film a sleeper hit. Popular media analysts noted that Hichki succeeded because Mukherjee’s star power acted as a "gateway drug" for audiences to consume progressive, issue-based content.
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