| KPI | Target (6‑month horizon) | Tool/Source | |-----|--------------------------|-------------| | (unique users) | 2.5 million ABG SMP JKT | TikTok Creator Marketplace, Instagram Insights | | Engagement Rate (likes + comments ÷ impressions) | ≥ 7 % | Sprout Social, native platform dashboards | | User‑Generated Content (UGC) Volume | 5 k posts with brand hashtag | Brand‑monitoring platform (e.g., Meltwater ) | | Sentiment Score (positive vs. negative mentions) | ≥ 80 % positive | Social listening (Talkwalker) | | Conversion (e.g., coupon redemption) | 12 % of engaged users | Custom URL tracking (UTM parameters) |