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The inclusion of "Lifestyle and Entertainment" at the end of such a viral string suggests a move toward No longer just "random videos," these posts are now categorized into broader media niches.

[Your Name] – Department of Cultural Studies, University of Jakarta The inclusion of "Lifestyle and Entertainment" at the

While meme‑studies have examined global phenomena (e.g., “Gangnam Style,” “Doge”), there is a paucity of scholarship on meme‑lexicons and their role in shaping everyday consumption. This study bridges that gap, offering a culturally grounded account of how a single phrase can function as both symbolic capital and behavioral catalyst . The inclusion of "Lifestyle and Entertainment" at the