When Michael Scott says something cringeworthy, we laugh because we have sat in that meeting. When Don Draper pitches a brilliant ad, we envy his confidence because we have fumbled through a PowerPoint. Good work entertainment acts as a mirror. It validates our daily struggles. Seeing a chef have a panic attack in the walk-in fridge ( The Bear ) doesn't entertain us sadistically; it assures us that our own stress is normal.
The project emerged at a time when video art in India was transitioning from a "new media" experiment into a mainstream contemporary practice. JohnyML’s vision was to move beyond the technical novelty of the moving image and instead focus on the narrative possibilities cultural critiques xxxi indian video work