Young fans start by liking a "Kand" song. Then they follow the gangster on social media. Then they comment, "Bro you are my idol." Finally, they are groomed into doing "supply work" or "target practice" for a few thousand rupees.
These creators understand that consistency of Kand is key. If nothing happens in their real life, they manufacture a Panga (trouble) to keep the algorithm happy. xxx only punjabi kand hit