He is never truly undercover. His face has been in Forbes. In a small town, multiple people recognize him but stay quiet for the cameras. The premise is a polite fiction.
If you want to watch the episodes indexed above, here is the current availability matrix: index of undercover billionaire
Grant Cardone (Cardone Capital, Net Worth: ~$600M) vs. Elaine Culotti (Real Estate Developer, Net Worth: ~$50M) The Twist: Two billionaires compete separately to see who can make $1M faster. He is never truly undercover
, viewers and fans typically use a breakdown of the entrepreneurs and their businesses as a reference guide. Series Cast & Business Index index of undercover billionaire