Move over, highly polished studio content—Gen Z and Millennials are prioritizing authenticity. The 2024 landscape values genuine, relatable creators over celebrity influencers. UGC (User-Generated Content) is at an all-time high, allowing brands and entertainers to connect authentically with their audiences. 3. Social Commerce: Entertainment Becomes Shoppable
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According to Deloitte Insights , the lines between traditional media and digital creation are blurring. Younger generations are now more likely to discover new brands and franchises through than through standard TV advertising. Move over, highly polished studio content—Gen Z and
By early 2024, the "map of Media & Entertainment" had expanded significantly, with social media and user-generated content often outpacing traditional TV and film in shaping consumer expectations. Key trends included: Younger generations are now more likely to discover
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: A significant event in February 2024 was the removal of Universal Music Group's (UMG) catalog from TikTok, leading to many videos being muted and forcing creators to find alternative soundtracks.